Nokia Becomes Microsoft Lumia. A post on Nokia France’s Facebook page says that the account will soon transform its name to “Microsoft Lumia.” Nokia France’s Twitter record connected to the post also, and Microsoft affirmed to The Verge that different nations will take after the same rebranding steps. Microsoft gained Nokia’s gadget business in April for $7 billion.
Indeed before the switch, the Nokia brand had been blurring ceaselessly. A few of the organization’s Windows Phone Store applications, for example, Treasure Tag and App Social, have dropped Nokia from their names as of late. Some Nokia sites have likewise been indicating individuals Microsoft, and Microsoft Mobile is currently the authority name for Nokia’s previous gadget business.
Still, Microsoft was utilizing the Nokia name as a part of real items as of late as a month ago, when it reported the Nokia Lumia 730 and 830. Both telephones have “Nokia” composed on the front bezel, yet they could be the last handsets to do so as Microsoft puts the name change into impact.
Why this matters: Microsoft clearly shows the need to simplify its smart phone division branding, and the Nokia brand is only authorized to be used with Nokia’s own products such as maps and network infrastructure. Microsoft has stopped using “Windows Phone” in its advertisements, rather supporting simply “Windows” even before merging the two working operating systems in Windows 10. Dropping the Nokia brand might likewise be an instance of clearing up perplexity, given that Nokia’s networking infrastructure, mapping and permitting organizations still exist as a different company. Nokia Becomes Microsoft Lumia.